1970s 'Diver' Style Economy Swiss Watches


In the early 1970s there was no lack of ‘economy’ Swiss diver style watches being sold under numerous names. During my junior and senior high school years I went through a number of these. You would wear them till they were ratted out and then take some of your lawn mowing money to Zayres or Field’s and get another one. I liked the diver style watches because they looked cooler. Most likely none of these would have held up even in a swimming pool. But in a world where everyone was wearing a Timex or such, these Swiss econo dive watches had character.