1970s 'Diver' Style Economy Swiss Watches

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In the early 1970s there was no lack of ‘economy’ Swiss diver style watches being sold under numerous names. During my junior and senior high school years I went through a number of these. You would wear them till they were ratted out and then take some of your lawn mowing money to Zayres or Field’s and get another one. I liked the diver style watches because they looked cooler. Most likely none of these would have held up even in a swimming pool. But in a world where everyone was wearing a Timex or such, these Swiss econo dive watches had character.

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